Thank you, Lena Dunham, for posting my favorite Instagram caption of the year: “Saw the ad for the Light Therapy Acne Mask and became obsessed.” And thanks to the accompanying digital campaign (4.5M views) plus stellar sales and reviews, WWD Beauty Inc awarded Light Therapy Acne Mask as Mass Launch of the Year.
Pimples. Zits. Congested pores. Tough stuff for teenage girls. What’s tougher? Creating acne-fighting ads that don’t make teenage girls point and giggle :)
How to make people feel all mushy inside while convincing them to recycle products from their bathroom, followed by a scary skin cancer statistic shared in a memorable, moving and philanthropic way.
Number one. That’s all Neutrogena wanted to be in the suncare category. With the launch of the Beach Defense and UltraSheer work you see here, we proudly said adios to numero dos.
Long before we shot this spot, we decided “With a Girl Like You” by The Troggs was the track. So how do you help a client feel the same way, especially when the mention of publishing rights makes their head do that left to right thing? Give desired track plenty of playtime during shoot, and if your talent likes it half as much as you do, without saying a word, they’ll sell it for you.
Why should your face get all the great ingredients? With this global spot, we introduced the world to face-class skincare for your body.
This Kerry Washington spot was so well-received by the folks at Neutrogena, it landed itself an Oscar Night debut.
For all those suffering from serious nostalgia, we brought back the Lubriderm alligator, the world’s most iconic and unforgettable dry skin metaphor.
Make the logo smaller. Shoot with whomever you like. (We liked Nadav Kander for Bathing Beauties.) A true and uplifting client-agency story.
